Logo ID and packaging design for Green&Co. spring water, a new product in the Greenstone drinks company range. We hand crafted type for each flavour variant in the product range, for a unique and crafted feel.
Identity design for Seda Windows and Doors. New Zealand based high end joinery designers and producers. We were commissioned to produce the logo ID, website, stationary and marketing material.
Art direction and design production of issue #8 of The Design Guide. New Zealand based architecture magazine.
Identity design for Master Mechanics in Auckland. The brief was for a classic timeless garage with a boutique, unique and modern edge. The garage site in Upper Queen Street, lends itself perfectly to the identity, and the couple have endeavoured to be different to run-of-the-mill garages in every aspect of the fit out. Without being labeled a hipster garage, this is one hip garage space. Make a booking today.
Brand identity for ORO'17 music festival. ORO is a brand new music festival event located in Woodhill Forest on the west coast of Auckland. Producers of the event approached us to create an identity, marketing material and website for the festival. ORO'17 is an annual music event, the first of which boasted headliners Underworld.
Identity rebrand for locations and management company Hotspots. We hand crafted the letters of the unique logotype. The stationary system features unique paper stocks, and select UV and spot foil techniques. We have also designed their website which will go live soon.
Magazine art direction and design for the latest issue of The Design Guide magazine.
Identity design for new clothing brand, Tuesday Label. The brief to create a timeless classic logo, with a playful modern feel, aimed at a sophisticated and youthful market. Items designed include - stationary, lookbook, brochure, garment bags and Multiplatform website. We are currently building the online store. Check out www.tuesdaylable.com
Design direction for Mr Simple Clothing website. Our brief was to create seasonal graphic and image design banners for the Mr Simple website. We used crafted typography and worked it into the lifestyle and garment images for a bold effect.
Identity for Australian watch company, Simple Watch Co. SWCO. is a new project from the Mr Simple Clothing team. We were contracted to come up with a logo, brand story and imaging direction, that reflects the simple, stylish, and timeless classic aesthetic of the products.
Art direction and design for the latest issue of Black Magazine - issue#23, the Human issue. This issue has a selection of 8 covers, including the magazines first ever graphic cover, by Ian Ferguson at Friends of Design.
Design for a bespoke promotional package for Danelle Bohane, an Auckland based wedding photographer with an eye for crafted detail. Danelle travels throughout New Zealand and beyond for weddings on a regular basis. Her photography is second to none. The packaging piece is a reflection of her amazing talents as a photographer. A collaboration with Mat Bogust at Think Packaging (www.thinkpack.co.nz), we were approached to produce graphic direction and design for the packaging piece.
Identity design for Mondo Deluxe, a boards sports and clothing store in Wollongong AU. Logo, stationary, shop tees and skateboards were some of the items in the id roll-out, along with store branding and signage. Super fun client to work with, great result and a nice design process. Skate image shot by Trent Blackmore.
Album artwork and packaging for Tahuna Breaks. This is the bands 10 year anniversary album recorded live at the power station in Auckland. The package design uses symbols for 10, and incorporates photography shot the night of the live recording. We also produced the artwork for the single track, Reflections. There is a DVD of the show included in the package.
How to make a great magazine better? Well we teamed up with Aim High Publishing, owners of The Design Guide, and once again produced their latest beautiful magazine edition. With a re-design of the cover moving forward, some sharpening of the the content structure, added feature colour coding and more, this latest issue of the magazine does exactly that. Get yourself a copy today if they haven't already sold out.
Retouching, colour grading, art direction and design for Bird&Knoll 2015 collection.
Aim High publishing approached Friends of Design to art direct the latest issue of their magazine; Design Guide. The design template allows for a clean, simple type column grid with lots of white breathing space. Carefully curated image selection, and considered content flow makes for a great coffee table read.
Identity and online store for Sill_life, indoor plants specialists.
Art Direction & Design for The Hand of Fashion, a digital magazine created by Black Magazine in support of the ITC Ethical Fashion Initative.
Identity and packaging design for Auckland based lingerie company Goss Lingerie.
Logo and website for the home of Black Magazine online. Launched December 1, 2013. Issue #1 of the online Black Magazine, BLKONBLK launches December 15. Identity design, and website design direction. We worked with Union Digital for the site build.
Art Direction and Design for Black Magazine issue #22.
Identity and website design for Auckland based fashion PR company.
Identity for fashion clothing boutique in Grey Lynn, Auckland.
Art direction and design for a limited edition poster for an Absolut Vodka campaign.
Marx Design are an Auckland based Branding & Packaging agency. They specialise in all things packaging, and are leaders in their field. Ian Ferguson and Friends of Design recently worked on a bunch of proects with the Marx team. Here are some of those projects. You can view more of Marx work at: www.marxdesign.co.nz
Art direction and design for Love Your Hair, a recipe book for hair by Richard Kavanagh. We have also done design direction for the website and iPhone and iPad app version of the book.
Identity for New Zealand Jewellery designer Zora Bell-Boyd.
Art Direction and Design for Lisa Hoskin Jewellery.
A selection of past art direction work for Black Magazine by Ian Ferguson for Friends of design.
Friends of Design recently worked with Mark Graham, editor and owner of the home building guide magazine. The project involved re-designing the magazine template, to make it more of a work book for people renovating or building a new home. With bold colour, great images, functional checklists and a friendly useable navigation, the new mag is right on target.
The Design Guide is the sister publication to the Building Guide. We worked once again with Mark Graham and editor Andrea Stephens to create the brand new title. Like the building guide it also is a functional tool for people looking to design their home or interior. Covering Kitchen Design, renovating, interior design, landscape and more. It is a really interesting and informative read, and with crafted photography by Simon Devit, its also a visual treat. Friends of Design art directed the template and set the look and feel for the publication.
Campaign art direction and design for New Zealand fashion label Cybéle.