Identity design for Wallis Bistro in Raglan, New Zealand.
The Design Guide is a residential architecture publication. It was first published in February 2012 as a sister title to the Building Guide magazine. It explores design stories as a complement to the practical topics covered by the original Building Guide and is a foundation of the publisher’s strategy to educate consumers throughout the building procurement cycle – a content magnet where advertisers can connect with consumers and architects through the specifying and buying cycle of a house project.
The Design Guide started as an annual publication, and following a positive uptake by advertisers it quickly became a bi-annual publication with 3000-4000 copies printed each issue. It is distributed by Gordon and Gotch and sold at newsagents around New Zealand.
Each issue is based on a single theme driven by a strong editorial point of view. Themes have included: urban housing, economies in architecture, buildings in the landscape, the fundamentals of architecture, suburban housing, luxury in architecture, colour in architecture, with the upcoming issue (issue ten) is about architect’s own homes.
Projects are from New Zealand and around the world. We have embraced global content to differentiate the publication and, most importantly, to be able to bring innovative stories to the local architecture debate. For example, up until the last two years, there has been very few note-worthy high-density housing examples in New Zealand, so we found those stories abroad.
As a bi-annual, the title has the flavour of a journal rather than a magazine, in both content and design. It has a minimalist aesthetic featuring strong typography and lots of white space. It features only high-end architectural photography for projects by ideas-driven architectural practices. Projects are presented with large format images. We use only one or two images per feature double-page spread, and three for the bathroom, kitchen and product galleries.
All the main project stories are written by the architects’ themselves and the editor was an architect for ten year before moving into publishing. With architects writing the articles, it has a unique point of view compared with the typical lifestyle flavour of competitor publications.
Each issue is formatted into three sections (structured like a journal or book) with a clear introductory / context section, a projects section, and a gallery section which adapts according the theme.
Part of the publication’s differentiation to magazines such as HOME and Urbis, is this book-like clarity and our resolve to focus on strong architectural ideas and projects, and we are not afraid to focus sometimes on academic concepts.
The issue is well supported by the New Zealand Institute of Architects and well regarded by the architects we have interviewed. Recent qualitative consumer research shows the content and design is incredibly well received by our target audience.
This 30,000-word corporate history book celebrates the 50-year anniversary of Autex, a successful local manufacturer and exporter. Tracing 50 years of innovation, ups and downs, and ultimate triumph.
The design brief; to pull all of the historical elements together in a stylish and user friendly style. Collating years of scrapbook style photographs, newspaper clippings and friendly interview stories.
The design has a strong use of typography, and a minimal design space. As the book is small, smart use of white space was important, along with block colour (Brand colour) and a rhythmic page flow to insure a relaxed, coffee table style read.
Design devices such as large pull quotes typographically displayed over a whole page, or descriptive photo captions mean the reader can pick up and enjoy small doses of the book. Rather than a front to back read.
Logo ID and packaging design for Green&Co. spring water, a new product in the Greenstone drinks company range. We hand crafted type for each flavour variant in the product range, for a unique and crafted feel.
Identity design for Seda Windows and Doors. New Zealand based high end joinery designers and producers. We were commissioned to produce the logo ID, website, stationary and marketing material.
Identity design for Master Mechanics in Auckland. The brief was for a classic timeless garage with a boutique, unique and modern edge. The garage site in Upper Queen Street, lends itself perfectly to the identity, and the couple have endeavoured to be different to run-of-the-mill garages in every aspect of the fit out. Without being labeled a hipster garage, this is one hip garage space. Make a booking today.
Brand identity for ORO'17 music festival. ORO is a brand new music festival event located in Woodhill Forest on the west coast of Auckland. Producers of the event approached us to create an identity, marketing material and website for the festival. ORO'17 is an annual music event, the first of which boasted headliners Underworld.
Identity rebrand for locations and management company Hotspots. We hand crafted the letters of the unique logotype. The stationary system features unique paper stocks, and select UV and spot foil techniques. We have also designed their website which will go live soon.
Identity design for new clothing brand, Tuesday Label. The brief to create a timeless classic logo, with a playful modern feel, aimed at a sophisticated and youthful market. Items designed include - stationary, lookbook, brochure, garment bags and Multiplatform website. We are currently building the online store. Check out www.tuesdaylable.com
Identity for Australian watch company, Simple Watch Co. SWCO. is a new project from the Mr Simple Clothing team. We were contracted to come up with a logo, brand story and imaging direction, that reflects the simple, stylish, and timeless classic aesthetic of the products.
Art direction and design for the latest issue of Black Magazine - issue#23, the Human issue. This issue has a selection of 8 covers, including the magazines first ever graphic cover, by Ian Ferguson at Friends of Design.
Design for a bespoke promotional package for Danelle Bohane, an Auckland based wedding photographer with an eye for crafted detail. Danelle travels throughout New Zealand and beyond for weddings on a regular basis. Her photography is second to none. The packaging piece is a reflection of her amazing talents as a photographer. A collaboration with Mat Bogust at Think Packaging (www.thinkpack.co.nz), we were approached to produce graphic direction and design for the packaging piece.
Identity design for Mondo Deluxe, a boards sports and clothing store in Wollongong AU. Logo, stationary, shop tees and skateboards were some of the items in the id roll-out, along with store branding and signage. Super fun client to work with, great result and a nice design process. Skate image shot by Trent Blackmore.
Album artwork and packaging for Tahuna Breaks. This is the bands 10 year anniversary album recorded live at the power station in Auckland. The package design uses symbols for 10, and incorporates photography shot the night of the live recording. We also produced the artwork for the single track, Reflections. There is a DVD of the show included in the package.
Retouching, colour grading, art direction and design for Bird&Knoll 2015 collection.
Identity and online store for Sill_life, indoor plants specialists.
Art Direction & Design for The Hand of Fashion, a digital magazine created by Black Magazine in support of the ITC Ethical Fashion Initative.
Logo and website for the home of Black Magazine online. Launched December 1, 2013. Issue #1 of the online Black Magazine, BLKONBLK launches December 15. Identity design, and website design direction. We worked with Union Digital for the site build.
Art Direction and Design for Black Magazine issue #22.
Identity and website design for Auckland based fashion PR company.
Identity for fashion clothing boutique in Grey Lynn, Auckland.
Art direction and design for a limited edition poster for an Absolut Vodka campaign.
Marx Design are an Auckland based Branding & Packaging agency. They specialise in all things packaging, and are leaders in their field. Ian Ferguson and Friends of Design recently worked on a bunch of proects with the Marx team. Here are some of those projects. You can view more of Marx work at: www.marxdesign.co.nz
Art direction and design for Love Your Hair, a recipe book for hair by Richard Kavanagh. We have also done design direction for the website and iPhone and iPad app version of the book.
Identity for New Zealand Jewellery designer Zora Bell-Boyd.
Art Direction and Design for Lisa Hoskin Jewellery.
A selection of past art direction work for Black Magazine by Ian Ferguson for Friends of design.